How José Auriemo Neto Led JHSF Into One Of Brazil’s Leading Property Developers

JHSF Participações is one of the leading real estate developers of luxury properties in Brazil. It was established in 1972 and now builds residential and commercial properties. It also builds and manages other types of real estate such as luxury hotels, shopping centers, malls, and an international executive airport. It is led by José Auriemo Neto who took over management of this firm in 2003. Under his leadership, they have intensified the number of projects this company is engaged in.

This company is headquartered in Sao Paulo and it was founded by two brothers, José Roberto Auriemo and his brother Fábio. They worked together until 1990 when they decided to split their company in two. Fábio’s side of the business remained JHSF while José’s became another one, JHSJ. The first mall JHSF ever built came soon after this split. This was the Shopping Metrô Santa Cruz mall which is at the heart of Sao Paulo. One distinction of this mall is that it was the very first one in Brazil to have a subway station stop inside of it.

José Auriemo Neto, Fábio’s son, has been involved with JHSF since a very young age. He was just 17 years old when he created its parking lot subsidiary, Park Pem. When he was 22 he became the director of the shopping mall side of the company. One of his biggest successes came in 2006 when he built the Cidade Jardim Complex. The crown jewel of this property development is the luxury mall Shopping Cidade Jardim. The complex also includes nine high-end residential towers and a condominium complex known as Park City Garden. Rounding out the Cidade Jardim Complex is the City Garden Corporate Center which has three commercial towers.

JHSF now manages six separate ventures. These are four shopping malls which are Shopping Cidade Jardim, Catarina Fashion Outlet, Shopping Bela Vista, and Shopping Ponta Negra. This company also manages a chain of hotels known as Group Hotels Fasano. They also manage a national chain of restaurants which is called Fasano Group Restaurants.