How A Small Startup Turned the Lip Balm Industry On Its Head

The lip balm industry has been turned upside down by the Evolution of Smooth. When EOS introduced their orb-shaped lip balm, consumers went nuts. On a weekly basis, the company is now selling upwards of one million units. What started out as a small business has grown to become the second best-selling lip balm in the nation. The founders of EOS opened up for the first time about the efforts that grew their $250 million business to major success.

Before designing a product, EOS founders conducted some research on the lip balm market. They discovered that although lip balm was considered a unisex product, women comprised a large majority of the consumer market. Instead of continuing to market lip balm for both genders, EOS lip balm decided to create a product exclusively for women. They hired a sculptor to help brainstorm some design ideas. They decided on a round, orb shape that felt good in the hands of users. Combined with several colorways, a variety of scents and a satisfying clicking sound when closed, EOS had created a product that appealed to multiple senses.

Once the team had successfully designed a product, they now turned their efforts towards marketing and sales. EOS’ first big break came with a purchase from Walgreens. The units sold better than anyone had expected, generating interest from other vendors such as Target and Walmart. Online retailers Luckyvitamin and Ulta immediately followed. The growing demand propelled EOS to establish their own manufacturing facility. To help keep the demand consistent, EOS began to invest in sound marketing strategies. They utilized traditional methods of advertisement such as magazines and television in addition to more targeted means. EOS took extra pains to understand the interests of their target demographic. They reached out to beauty bloggers and millennial celebrities to help further promote their new lip balm.


Ricardo Tosto

In Brazil, Ricardo Tosto is well known in all circles of influence, be it government, business, or otherwise. When top politicians and leading businessmen need a professional advocate, Tosto is the one they increasingly turn to. He does not judge his clients, whatever their particular philosophies or ideologies. And, many a Non-Government Org (NGO) has benefited from Tosto’s generous pro bono service to give back to the community. Of course, many government agencies have also benefited in their use of his services.

When Ricardo Tosto undertakes litigation for a client, he goes all in. At Leite, Tosto and Barros Advogados Associados, obviously he is a Partner in the law firm, he has developed a concept he calls: good combat. He works for the power elite of Brazil, applying his masterful business and capital building advice. His business strategies are becoming legendary. He has come so very far from his early days at university while at the Armando Alvares Penteado Foundation.

After many years of performing business litigation for many client companies, Tosto became known as a celebrated expert attorney who many top politicians and business leaders rely upon. Some Brazilians have claimed that Ricardo Tosto’s contributions to the practice of business law in Brazil has resulted in a better economy for all. Brazil does boast of having the 5th-biggest economy in the world.

Ricardo Tosto became a partner at Leite, Tosto and Barros Advogados Associados in 1991. He personally oversees all the most-important cases. As well as becoming a major leader in Brazil’s complex business world, he has led many organizations. Just of few of his community and institutional involvements include: the International Bar Association (IBA), Brazilian Institute for Studies in Electoral and Party Law (IBEDEP), and the Brazilian Bar Association (OAB).

Securus Technologies Does it Again!

Not long ago, Securus Technologies a market leader of criminal justice and civil technology solutions for investigation, public safety, monitoring and investigation, officially informed the public about an accreditation it received from Better Business Bureau (BBB). This bureau also rated services provided by Securus Technologies as A+. According to Danny de Hoyos ,who is the senior vice president in charge of operations, Securus has worked extremely hard along Better Business Bureau based in Texas to not only receive highest and impressive ratings but also gain formal accreditation following what the firm says as well as what it issues in terms of print.


Standards that Securus Managed to Meet


According to BBB, for a firm to receive accreditation it has to meet certain requirements. These requirements include building trust in the market place, adhering to established advertising standards, honestly representing services and products, openly identifying important details about ventures such as the location, ownership and the nature of the business as well as abiding by all written and signed agreements and verbal representation among others.


In an effort to enhance and improve customer service to a large number of recipients, Securus Technologies founded the largest domestic call center in the industry accommodating 220 seat in –house. This action enabled Securus gain more control over customer service as well as implement the set standards by BBB with an aim to become accredited.


About Securus Technologies


Since inception, Securus Technologies has continued to offer quality technological solutions to its clients. This company has its headquarters situated in Dallas, Texas. With committed and dedicated employees, Securus Technologies serves over 3450 corrections, public safety and law enforcement agencies as well as more than 1200000 inmates throughout North America. This firm offers a wide array of services ranging from public information, biometric analysis, information management, communication and monitoring services and products with an end goal to make the world the best and safest place to live.


Court Proceedings with Bruce Levenson

There are court proceedings going on between the New Hampshire Insurance Company and Atlanta Hawks Basketball and Entertainment, LLC. These court proceedings come in the form of a lawsuit that alleges a breach of contract when settling claims for Danny Ferry, the former general manager for the Atlanta Hawks Basketball and Entertainment, LLC (AHBE). The previous ownership group of the company included Bruce Levenson, a controlling partner. It is this previous group that is entangled in the court proceedings.

Who is Bruce Levenson?

Bruce Levenson obtained a Bachelor of Arts degree from Washington University, and he followed that up with a J.D. from the American University. He has been partnered with various different companies, and he has been a major part of various philanthropic endeavors. Bruce Levenson is a Co-Founder of the United Communication Group ( The company was formed in 1977 with his partner Ed Peskowitz, and the both continue to run the company as partners to this day.

Before founding the United Communications Group, Mr. Bruce Levenson used his university degree in a Bachelor of Arts to write for the Washington Star and Observer Publishing. Furthermore, he has held a place on the Board of Directors of the Newsletter and Electronic Publishers Association. It is clear, from these accomplishments, that Bruce Levenson has a passion for both writing and reading the written word.

One of his more noteworthy endeavors made national headlines on Forbes. He participated in the selling of the Atlanta Hawks basketball team. He had hired two different banking corporations, Goldman Sachs and Inner Circle Sports, to do the final selling of the team and their basketball arena. The bankers did make Mr. Levenson a good deal of profit in selling the team for a little over 25% than their default value. It has been seen by some as both a great business move and an act that may have scared away other bidders for the team.


Things Everyone Must Know About Medicare Advantage Plans

Medicare Advantage plans include all the things that were provided by the Original Medicare, except hospice care. This package may also come with other benefits like coverage for prescription drugs, vision and dental. Many people when choosing their plans do so before understanding what is good for them, so here is a break-down of issues you need to understand about Medicare Advantage.

How Medicare Advantage works
Medicare Advantage is offered through private insurance companies approved for the program. Each month, Medicare makes a fixed amount payment to the private insurance companies then the companies cover the costs of members of the Medicare Advantage plan.

It is important to understand the different types of Medicare Advantage plans because some will cater for prescription drugs and other additional benefits not listed under the conventional plan.

Benefits of Medicare Advantage plans
Some of the benefits one gets by choosing Medicare Advantage plans include:

* Some companies may offer nil premiums for the plan, and this depends on the state and county of residence of the member.
* Medicare Advantage stretches beyond the benefits Original Medicare offers, which include coverage for vision and dental.
* Each plan is guided by a maximum out-of-pocket limit annually. Once the limit is attained, you are not required to make additional payment for services received. How to choose the right plan

Many people ask about this and want to know which plan would best serve their interests, but there is no distinct formula in this. Medicare Advantage offers different plans and to know what would work well for you it’s necessary to read about the terms offered for each.

InnovaCare Health: Enhancing healthcare management
InnovaCare is a private managed healthcare provider that serves North America. The company offers Medicare Advantage and Provider Networks as well as quality and sustainable healthcare solutions. InnovaCare applies fully integrated technology to enhance delivery of affordable services to beneficiaries of different health plans. Through high standards of transparency, the company has managed to produce some of the best leaders in the market and their addressable market keeps enlarging each day.

Focused leadership
Dr. Rick Shinto, the current InnovaCare CEO and president, is a dedicated individual with years of experience in the medical industry. He worked as the CEO of Aveta Inc., between 2008 and 2012 delivering useful services and creative ideas that helped to strengthen the company.

Penelope Kokkinides, the Chief Administrative Officer, has also been instrumental in ensuring the company is managed in the most effective manner. This explains the reason InnovaCare Health has been operating without complications and disagreements with members.

Learn more about InnovaCare:

Remain Free with Freedom Pop

With many customers seeking the best option for phone service and wireless internet, the task can sometimes become tiresome. Although customers have exhausted options, I am pleased to introduce you to a growing service provider known as FreedomPop.

Founded in 2011, FreedomPop is quickly becoming our favorite provider. With all the accommodations as the leading providers, FreedomPop has managed to cut the cost of service while providing a quality mobile and wireless experience. A host of specials, deals, and discounts are offered through FreedomPop continuously to ensure consumers are genuinely satisfied.

FreedomPop is known for its many “free” accommodations. They currently offer a free 4g plan for mobile network users. The service provider also offers free wireless internet and broadband service connectivity.

FreedomPop offers over 8 million total hotspots with nation wide roaming. Connecting users to internet service is a top priority for the service provider. FreefomPop also allow the customers to earn 4g data. By simply referring a friend, customers are able to earn gain free 4g LTE data monthly. If customers complete partner offers, they will be able to earn unlimited free data.

With over 25 phones and over 50 products in total, FreedomPop works hard to give its customers a variety of choices. Currently the service provider offers products from a long list of manufacturers. LTE, ZTE, Samsung, and LG are a few of the brands offered.

Another great benefit of FreedomPop is their no contact service. No need to feel stuck with this service. FreedomPop values the customer’s freedom. The no contract no commitment policy guarantees the customers independence. FreedomPop allows anyone to cancel anytime. There are no hidden chargers or fees associated with other wireless and mobile service providers.

As the popularity of FreedomPop continues to grow, service and quality are constantly improving. For those frustrated with your providers, FreedomPop is the alternative. Excellent products and honest service are just a few benefits of joining.

Read this review to learn more

Devco and Its Involvement with Real Estate Development

It has come to the attention that Middlesex County Improvement Authority has not paid the obligated $1 million in principal for a $20 million loan. The loan was given by Casino Reinvestment Development Authority. The loan was established in 2005 to go towards constructing The Heldrich. The Heldrich is a hotel and center for holding conferences. The New Brunswick Development Corporation was involved with the development. Chris Paladino who is an attorney involved with the case regarding the unpaid payments mentioned that the Casino Reinvestment Development Authority will be paid the amount it is owed in several years. Since opening in 2007 The Heldrich has run into problems trying to attract many guests. The corporation had to use about 776,000 of its own money to help fund basic expenses.


The loan provided by the Casino Reinvestment Development Authority is supposed to be paid back with revenue made by The Heldrich. The hotel as stated before has not performed to the expected standards. As this issue continues to get sorted out the Atlantic County Improvement Authority is getting ready to loan $120 million for Gateway Project. Atlantic County Improvement Authority is very confident shortfalls and financial woes like The Heldrich will not be experienced. For more information read the article found on Press of Atlantic City by clicking this link.


Devco is a nonprofit real estate company. Devco was founded during the 1970’s to act as a facilitator for revitalization of the city. Devco has helped the city to achieve remarkable expansion throughout the years. This company specializes in building tactical alliances, strong partnerships, and groundbreaking financial structures. Devco has been involved with New Brunswick reaching close to $1.6 billion in investments.


In conclusion, unpaid loans continue to raise questions in the real estate news while structural buildings are underway.




Martin Lustgarten’s Investment tips

Investment banking is a specific unit of brokerage responsible for helping companies, individuals, and governments create capital. Investment banks aid in the sale of shares, underwriting securities, facilitating restructuring, mergers and acquisition, and brokerage services for individuals and corporations. Investment banks provide the following services:
• Mergers and Acquisitions
Investment banks guide clients on asset valuation, negotiation, and how to structure their businesses during mergers and acquisitions.
• Underwriting Securities
Investment banks act as middlemen between the issuer and the buying public. An investment bank may buy a company’s initial offering (IPO) and sell the shares in the market as a proxy for the company holding the IPO.

Investment banks may be split into the private and public sections. The private sector deals with insider information while the public area deals with publicly disclosed information such as stock analysis. Most investment banks are affiliates of large banking institutions. The world’s leading investment banks include JPMorgan Chase, Deutsche Bank, Goldman Sachs, Morgan Stanley, and Bank of America Merrill Lynch.

About Martin Lustgarten

Martin Lustgarten is a renowned Austrian and Venezuelan-based investment banking expert. Over the years, he has leveraged his citizenship to help clients around the world invest wisely. Martin is fascinated with international investment and has therefore spread his wealth across several countries. Spreading wealth across countries helps reduce risks such as economic hardship and political instability while riding on the success of the local economy. Furthermore, Martin is a veteran when it comes to observing market trends. Martin’s ability to predict oncoming trends has helped him act quickly when the market is about to make a downturn.

Being smart and hardworking enables Martin to provide appropriate advice to his clients. He works incredibly smart to find the possible investment portfolio for his clients based on individual needs. Additionally, he leverages his financial intelligence to observe market trends before they start. Investors are encouraged to follow Martin’s path and use his investment strategies as a model for their investments. Martin advocates for the diverse global portfolio as it helps expand wealth quickly. For individuals wishing to retire well, following Lustgarten’s investment tips is an added advantage.

Securus Technologies Releases Investigator Pro 4.0 with Searchable Voice.

Securus Technologies has finally released JLG Technologies’ latest Investigator Pro 4.0 with searchable voice. The new system IPRO 4.0 is said to have a new level of biometric sophistication that will be beneficial for the investigators to stop crime in a preventive way. According to Michael Kester the Chief Operator Officer at JLG Technologies, the software with searchable voice will be crucial for investigators to uncover gang-related activities and other potential crime activities by identifying the involved parties by voice. Since Securus Technologies is linked to many prisons in the United States, the software will also be used to determine the inmates involved in any criminal gang.

Investigator Pro 4.0 with searchable voice gives the investigators ability to select a voice sample from the inmate or outside party of an inmate’s telephone call to enable the sample to help in the search of all other calls and link the voice to an individual participating in a crime. The searchable voice feature is very crucial because it helps investigators to bring an investigation case to a close when the person matching the voice is identified. Without an ID/PIN or telephone numbers, an investigator can now find out:



  • Whether an outside party was an incarcerated inmate?
  • hether other inmates are calling the outside party?
  • Whether there current inmates calling the outside party?


The new investigative software uses other features other than searchable voice. For instance, the software is embedded with voice identification confidence ratings and high-interest group tagging making it a powerful toolkit for investigators to identify individuals involved in criminal activities and using inmate telephone systems to accomplish their objectives.



Securus Technologies has been improving its services to all its clients including law enforcement agencies and correctional facilities. The technology company based in Dallas, Texas was founded in 1986 and has received various accreditation for its commitment to building trust, honor promises, responsiveness, ability to safeguard privacy, and integrity.

Securus Video Visitation Overview Video from Securus Technologies on Vimeo.

Top Benefits of Organic Lip Balms

Lips can tell a lot about one’s personality. It is no wonder that people go to large extent to ensure that their lips appear supple, never dry or chapped. So many products promise to deliver smooth lips, but not all live up to their promise. However, organic lip balms are a different tale.
Organic lip balms are made of natural ingredients. They do not utilize chemicals and other toxic ingredients in order to keep your lips moisturized. This is to mean that they have no side effects when used. Instead, they help to keep your lips healthy. Most of the natural ingredients used, for example beeswax and shea butter, have more health benefits to offer than just improving the appearance of your lips. Most of this ingredients have a healing power, helping you not only restore suppleness of your lips, but also deal with the underlying issue so that the problem of cracked, chapped or dry lips does not recur. Some of the ingredients act as anti-bacterial, helping to keep bacteria and resulting infections at bay. Others possess, anti-inflammatory properties, while other acts as sunscreens. And, this is just but to mention a few of the benefits that organic lip balms have to offer.

For anyone willing to go natural with their lip balms, Evolution of Smooth is one of the top organic lip balm brands that I would recommend them to try. EOS lip balms only utilize pure and natural ingredients to help you achieve beautiful and healthy lips. They contain jojoba oil, shea butter and Vitamin E.

Aside from EOS lip balms being purely natural, they are also hypoallergenic, meaning that they can be used by virtually anyone. And, to prove of their high quality, they are tested and approved by dermatologists. Get these products on your local Walmart stores and online.

Learn more about the EOS company, visit