Branding is vital for the existence of a business. To gain competitive advantage in the market, a business must bear a good name in the form of branding. Established in addition to well positioned brands enjoy the benefits of huge market shares. For those who work in the fashion world, it is evident that there is a lot of personalization when it comes to selecting the right clothing. This is because consumers have a special liking for brands that they can be identified with. From personal style to preferences and finally culture, fashion revolves around personality. Fabletics is one brand that relives the stated business strategies in multiple ways. The sports apparel is all about empowering women to be better every day. Co-founded by Kate Hudson, a woman who has spent most of her life in fashion as a model, and entertainment as an actress, the brand seeks to expand its borders through a unique strategy called reverse showroom.
Creativity and determination define Kate and her roles in Fabletics. With a clear focus on growing this brand, she seeks to understand the basis of production from a client’s perspective. Kate Hudson is determined to get to the root of the matter. She does this by accessing the feedback of clients. To most entrepreneurs, it is mostly about profit. To Fabletics, it is mostly about retaining a client. Well, this is important because one client can refer ten to the same retail store. Positive feedback has always worked for the expansion of this business. With positive feedback, more clients flock into the store through online subscriptions. Fabletics has utilized the blue print to break into a market that is mostly controlled by Amazon.
Innovativeness and the production of personalized services,have played a key role in elevating the sales of Fabletics. With Hudson as the lead executive, the athleisure is set to expand. Kate exudes leadership and management, two dockets that control the final results of the business. As a leader, Kate capitalizes on internalizing the needs of her clients. From the right size, shape and economic budget, her focus has been the navigating reference point for Fabletics. With that said, Fabletics plans to increase the number of physical stores to over 30 cities. Well, with the rising number of subscription, this is achievable. Kate is sure that Fabletics will cash in billions in five years. Kate believes that with the right apparels for work-out, women can regain their grove.