The Daily Herald published an article about the current trends in the dog food industry. The article paid special attention to one of the newer companies, Freshpet. Freshpet is just one example of the many new dog food companies that are flooding the market. The reason for this sudden burst of new companies is the consumer demand for it. The human food trend of eating more nutritious food and knowing more about your food is being transferred to the world of dog food. Customers now want control over what they feed their dog and companies are listening.
Freshpet, like many other pet food companies, are changing the way dog food is made. They do not want preservatives or mediocre ingredients. There food is even stored in refrigerators that are Freshpet branded. Customers can find it in every store from Purinastore to Wal-Mart to Target to Whole Foods Market. The newer dog food on the market includes ingredients like probiotics and raw meat and kale. By some measures, the food looks good enough to put on your dining room table. And, as the Freshpet manufacturing chief showed, it is totally safe for people to eat.
Beneful is another dog food company that is utilizing the new trends to create niches in the market for themselves. Beneful started producing food in 2001 and quickly grew. Some of its success might be due to the fact that it was one of the first to put color in food. The idea behind colorful food was not for the dogs but rather the owners who would like to see more attractive food in their home. The other major route that Beneful pioneered was its use of nutrients in food and real meat, which not many other companies were attempting to do. Beneful also ensures that its food is safe for consumption. This means testing for chemicals like mycotoxins, arsenic and lead, as well as more than 150 other substances. Within 24 hours, the manufacturer will conduct roughly 30 thousand quality checks, and this only includes documented checks.