A lot of people have an opposing viewpoint of reputation management that is in line with a significant reason. It’s not pretty unusual for B2B advertising companies to put on the web status management manner down to the list of precedence. That’s till they get an evaluation that is poor, and it abruptly becomes a crisis scenario plus they are acquiring mad calls from your executives. Some of the Dos and Don’ts are;

Start by claiming your online profiles on review sites such as Yelp, Google Business, 1. 1. Facebook, etc. then making sure that you regularly check the email associated with the alerts. Use email addresses for the director instead of “[email protected]” for quick and efficient addressing of new reviews. Also, consider adding high-quality images, company descriptions, contact information, videos, and a link back to your website.

2. Do not respond professionally to online reviews. Since online reputation management is an extension of your values, every interaction online is an opportunity to demonstrate your firm’s commitment to providing excellent, honest, thoughtful services to each and every client.

3. Ask for reviews from satisfied customers. This is very important. According to, in cases where you are using email to request reviews, ensure that each email is personalized instead of sending a mass email to prevent your reviews from getting spammed. You can post links to various platforms and ask your clients to leave reviews. Most clients will always leave positive reviews.

1. Don’t Ignore Social Media. Online reputation is based on reviews, comments, reactions, and shares of your content on social media. It is, therefore, important to address both negative and positive responses.

2. Do not get rattled by bad reviews because they tell you what clients think of your products or services. Bad reviews also add credibility to your company since getting all positive reviews looks less genuine. The bad reviews also provide input for product improvements. Additionally, they offer you an opportunity to showcase your Customer Service.

3. Do not pay for reviews, ever. Paying for reviews is an act of disingenuous; also it makes the reviews look fake and spammed. Such practices will hurt your firm instead of add value.