Desiree Perez is someone that many music fans of Jay-Z may not know, but she is definitely starting to gain ground now that the music streaming service that Jay-Z purchased is growing. Desiree Perez is part of the circle of influence that has really helped Jay-Z build Tidal. She has done an excellent job when it comes to negotiating contracts for artists, and her work is giving Jay-Z the chance to truly compete as a true music streaming entrepreneur. In the early stages it was sort of unclear as to whether Jay-Z would have been able to do much with Tidal. It seemed like he was fighting an uphill battle when it came to connecting fans with a premium music streaming service. Desiree Perez would be the motivating factor that would give him a chance to build up the district service.
Desiree Perez is someone that can really help Jay-Z transform Tidal because she has already been able to help him with previous deals. He knows about her work experience because she has done a lot for Roc Nation Sports. This is a business endeavor that Jay-Z got into to work as a person that negotiated contract for athletes. Desiree Perez was the real influencer behind many of the negotiation deals that went down with Roc Nation Sports.
She is someone that knows numbers well, and she also knows how to make great deals. Jay-Z was very impressed with her skills during her work with Roc Nation, and he felt like it would work best for him to bring someone that could negotiate numbers well again when he decided to purchase Tidal. He has been able to make some very interesting decisions about the way that this company works, and it is all because of his help from Desiree Perez.