How A Small Startup Turned the Lip Balm Industry On Its Head

The lip balm industry has been turned upside down by the Evolution of Smooth. When EOS introduced their orb-shaped lip balm, consumers went nuts. On a weekly basis, the company is now selling upwards of one million units. What started out as a small business has grown to become the second best-selling lip balm in the nation. The founders of EOS opened up for the first time about the efforts that grew their $250 million business to major success.

Before designing a product, EOS founders conducted some research on the lip balm market. They discovered that although lip balm was considered a unisex product, women comprised a large majority of the consumer market. Instead of continuing to market lip balm for both genders, EOS lip balm decided to create a product exclusively for women. They hired a sculptor to help brainstorm some design ideas. They decided on a round, orb shape that felt good in the hands of users. Combined with several colorways, a variety of scents and a satisfying clicking sound when closed, EOS had created a product that appealed to multiple senses.

Once the team had successfully designed a product, they now turned their efforts towards marketing and sales. EOS’ first big break came with a purchase from Walgreens. The units sold better than anyone had expected, generating interest from other vendors such as Target and Walmart. Online retailers Luckyvitamin and Ulta immediately followed. The growing demand propelled EOS to establish their own manufacturing facility. To help keep the demand consistent, EOS began to invest in sound marketing strategies. They utilized traditional methods of advertisement such as magazines and television in addition to more targeted means. EOS took extra pains to understand the interests of their target demographic. They reached out to beauty bloggers and millennial celebrities to help further promote their new lip balm.


Ricardo Tosto

In Brazil, Ricardo Tosto is well known in all circles of influence, be it government, business, or otherwise. When top politicians and leading businessmen need a professional advocate, Tosto is the one they increasingly turn to. He does not judge his clients, whatever their particular philosophies or ideologies. And, many a Non-Government Org (NGO) has benefited from Tosto’s generous pro bono service to give back to the community. Of course, many government agencies have also benefited in their use of his services.

When Ricardo Tosto undertakes litigation for a client, he goes all in. At Leite, Tosto and Barros Advogados Associados, obviously he is a Partner in the law firm, he has developed a concept he calls: good combat. He works for the power elite of Brazil, applying his masterful business and capital building advice. His business strategies are becoming legendary. He has come so very far from his early days at university while at the Armando Alvares Penteado Foundation.

After many years of performing business litigation for many client companies, Tosto became known as a celebrated expert attorney who many top politicians and business leaders rely upon. Some Brazilians have claimed that Ricardo Tosto’s contributions to the practice of business law in Brazil has resulted in a better economy for all. Brazil does boast of having the 5th-biggest economy in the world.

Ricardo Tosto became a partner at Leite, Tosto and Barros Advogados Associados in 1991. He personally oversees all the most-important cases. As well as becoming a major leader in Brazil’s complex business world, he has led many organizations. Just of few of his community and institutional involvements include: the International Bar Association (IBA), Brazilian Institute for Studies in Electoral and Party Law (IBEDEP), and the Brazilian Bar Association (OAB).

Securus Technologies Does it Again!

Not long ago, Securus Technologies a market leader of criminal justice and civil technology solutions for investigation, public safety, monitoring and investigation, officially informed the public about an accreditation it received from Better Business Bureau (BBB). This bureau also rated services provided by Securus Technologies as A+. According to Danny de Hoyos ,who is the senior vice president in charge of operations, Securus has worked extremely hard along Better Business Bureau based in Texas to not only receive highest and impressive ratings but also gain formal accreditation following what the firm says as well as what it issues in terms of print.


Standards that Securus Managed to Meet


According to BBB, for a firm to receive accreditation it has to meet certain requirements. These requirements include building trust in the market place, adhering to established advertising standards, honestly representing services and products, openly identifying important details about ventures such as the location, ownership and the nature of the business as well as abiding by all written and signed agreements and verbal representation among others.


In an effort to enhance and improve customer service to a large number of recipients, Securus Technologies founded the largest domestic call center in the industry accommodating 220 seat in –house. This action enabled Securus gain more control over customer service as well as implement the set standards by BBB with an aim to become accredited.


About Securus Technologies


Since inception, Securus Technologies has continued to offer quality technological solutions to its clients. This company has its headquarters situated in Dallas, Texas. With committed and dedicated employees, Securus Technologies serves over 3450 corrections, public safety and law enforcement agencies as well as more than 1200000 inmates throughout North America. This firm offers a wide array of services ranging from public information, biometric analysis, information management, communication and monitoring services and products with an end goal to make the world the best and safest place to live.


Court Proceedings with Bruce Levenson

There are court proceedings going on between the New Hampshire Insurance Company and Atlanta Hawks Basketball and Entertainment, LLC. These court proceedings come in the form of a lawsuit that alleges a breach of contract when settling claims for Danny Ferry, the former general manager for the Atlanta Hawks Basketball and Entertainment, LLC (AHBE). The previous ownership group of the company included Bruce Levenson, a controlling partner. It is this previous group that is entangled in the court proceedings.

Who is Bruce Levenson?

Bruce Levenson obtained a Bachelor of Arts degree from Washington University, and he followed that up with a J.D. from the American University. He has been partnered with various different companies, and he has been a major part of various philanthropic endeavors. Bruce Levenson is a Co-Founder of the United Communication Group ( The company was formed in 1977 with his partner Ed Peskowitz, and the both continue to run the company as partners to this day.

Before founding the United Communications Group, Mr. Bruce Levenson used his university degree in a Bachelor of Arts to write for the Washington Star and Observer Publishing. Furthermore, he has held a place on the Board of Directors of the Newsletter and Electronic Publishers Association. It is clear, from these accomplishments, that Bruce Levenson has a passion for both writing and reading the written word.

One of his more noteworthy endeavors made national headlines on Forbes. He participated in the selling of the Atlanta Hawks basketball team. He had hired two different banking corporations, Goldman Sachs and Inner Circle Sports, to do the final selling of the team and their basketball arena. The bankers did make Mr. Levenson a good deal of profit in selling the team for a little over 25% than their default value. It has been seen by some as both a great business move and an act that may have scared away other bidders for the team.